The "Downfall," or Hitler-parody, meme has been, arguably, a viral spate of publicity for Constantin
Of course, the real question is: why? Why has Constantin Films chosen to suddenly claim copyright on these clips after six years — especially when the clips generate interest from parties who are otherwise unlikely to even look at the film (the film, which was nominated for the Academy Award for Best Foreign Language Film, was independently produced and is entirely in German). Certainly plenty of wayward YouTubers and Internet-goers have been driven to discover the source of the clips that provide them with so much entertainment. So, yes, you wonder why Constantin Films is suddenly putting the kibosh on this obvious stream of free publicity.
Even the director of "Downfall," Oliver Hirschbiegel, thinks the parodies are funny. He told New York Magazine in January 2010: "Someone sends me the links every time there's a new one. I think I've seen about 145 of them! Of course, I have to put the sound down when I watch. Many times the lines are so funny, I laugh out loud, and I’m laughing about the scene that I staged myself! You couldn't get a better compliment as a director."
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We'll how long this one lasts.
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