Friday, January 23, 2015

$4.9 million?

YouTube provides hours of entertainment for many, but for a select few it also means millions of dollars in advertising revenue. YouTube allows certain content creators to monetize their videos through their “YouTube Partner Program,” which means ads will play before or around a video, and the content creator will be paid through an AdSense account.

Some of the top earners include Taylor Swift, EMI Music, and the WWE. The number one earner, however, is a woman who makes videos of herself unboxing Disney (DIS) toys -- and according to OpenSlate, she made $4.9 million in 2014 from YouTube ads alone.

The channel, DisneyCollectorBR, features hundreds of videos of well-manicured hands opening Disney toys and an accented voice describing what’s inside of the packaging. We never see the owner’s face and her identity is a mystery.

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