Hunting for deals online typically goes something like this: Go to Amazon.com. Search for your product. Find the cheapest option. Buy.
Though most shoppers believe Amazon (AMZN, Tech30) is the go-to retailer for the best deals, a new online price-comparison tool proves that isn't always the case.
PriceJump, launched Tuesday by Savings.com, allows Amazon customers to immediately see if they can get a better deal elsewhere. Surprisingly, they can about half the time.
And on items that cost more than $100, Savings.com says PriceJump can find lower prices than Amazon 70% of the time.
"We all love Amazon, but how many people just default to it?" said Meghan Heffernan, director of communications at Savings.com. "Many times, you can find a better price, but most consumers don't have the time to go through that process."
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