Wednesday, December 23, 2015

Beatles for free

ACT NATURALLY IF you can. The Beatles catalog will be available for streaming any time at all as of midnight tonight local time wherever you are, even back in the USSR. Christmas time (is here again)!

While Beatles music has previously made sporadic appearances on Pandora, this will be the first time it’s been available for streaming across the universe of on-demand music apps. Apple Music, Google Play, Spotify, Amazon Prime, Rhapsody, Slacker, Tidal, Deezer, and Microsoft Groove have come together, all together now, to offer Beatles tracks, whereas before you could find them practically nowhere, man.

To listen, all you need is love of classic Lennon and McCartney tunes. Well, okay, it’s not free as a bird; you do need a ticket to ride, but who doesn’t subscribe to at least one of those services by this point?

Actually, in fairness, access to the Beatles catalog might prompt a new sign-up revolution. After all, there hasn’t been a rock and roll music band this popular in my life—not even that lady, Madonna. If you need help! deciding whether you should enlist, go ahead and ask me why. I want to hold your hand through a day in the life of streaming the Beatles.

“Good day sunshine,” I’ll shout after a hard day’s night of dreaming about the vibrant harmonies of John, Paul, George, and Ringo. I’ll fire up Spotify or Google Music, type in the name of my favorite Beatles album, and get back some of the best music of the last century. From there I’ll let it be; putting the Beatles on shuffle seems wrong somehow. All things must pass in the order they intended. If I had Android Auto or CarPlay, I could drive my car and listen, too.

The Beatles back catalog is extensive enough that it could fill eight days a week, so you’ll have to be selective. But we can work it out! In fact, forget “we,” you know what to do: design your own magical mystery tour of music classics.

The timing’s also auspicious for those in search of a last-minute Christmas gift; you can’t buy me love, but you can buy me a Spotify subscription (or at least let me borrow your password). I mean, that’ll be the day—we don’t even know each other.

The only open question is whether a launch this prominent will cause any services to falter under the weight of streamers (hello, goodbye!). Don’t let me down, Spotify; I’ve been burned by HBO Go one too many times.

It’ll probably be fine. Besides, the important thing is that yesterday, you couldn’t stream Beatles songs on-demand. Tonight, I am the walrus you can.

No comments: