Tuesday, February 03, 2015

vinyl lives

Nearly 8 million old-fashioned vinyl records have been sold this year, up 49% from the same period last year, industry data show. Younger people, especially indie-rock fans, are buying records in greater numbers, attracted to the perceived superior sound quality of vinyl and the ritual of putting needle to groove.

But while new LPs hit stores each week, the creaky machines that make them haven’t been manufactured for decades, and just one company supplies an estimated 90% of the raw vinyl that the industry needs. As such, the nation’s 15 or so still-running factories that press records face daily challenges with breakdowns and supply shortages.

Their efforts point to a problem now bedeviling a curious corner of the music industry. The record-making business is stirring to life — but it’s still on its last legs.

Robert Roczynski ’s dozen employees work overtime at a small factory in Hamden, Conn., to make parts for U.S. record makers struggling to keep abreast of the revived interest in LPs. Roczynski’s firm says orders for steel molds, which give records their flat, round shape, have tripled since 2008.

“They’re trying to bring the industry back, but the era has gone by,” says Roczynski, 67 years old, president of Record Products of America Inc., one of the country’s few suppliers of parts for the industry.

Ryan Raffaelli, an assistant professor at Harvard Business School who studies what he calls “technology re-emergence,” is familiar with this industrial netherworld.

Swiss mechanical watches, fountain pens and independent bookstores all re-emerged from the doldrums by reinventing themselves for consumers and then attracting investment from entrepreneurs, he says.

“The question is whether there’s enough demand for vinyl to make this jump. And it’s too soon to tell,” Raffaelli says.

[via roy, 12/16/14]

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