Genetic twin studies suggest that anywhere from a quarter to more than half of our propensity to be giving and caring is inherited. That leaves a lot of room for nurture, and the evidence on how parents raise kind and compassionate children flies in the face of what many of even the most well-intentioned parents do in praising good behavior, responding to bad behavior, and communicating their values.
By
 age 2, children experience some moral emotions — feelings triggered by 
right and wrong. To reinforce caring as the right behavior, research indicates,
 praise is more effective than rewards. Rewards run the risk of leading 
children to be kind only when a carrot is offered, whereas praise 
communicates that sharing is intrinsically worthwhile for its own sake. 
But what kind of praise should we give when our children show early 
signs of generosity?
Many
 parents believe it’s important to compliment the behavior, not the 
child — that way, the child learns to repeat the behavior. Indeed, I 
know one couple who are careful to say, “That was such a helpful thing 
to do,” instead of, “You’re a helpful person.”
But is that the right approach? In a clever experiment,
 the researchers Joan E. Grusec and Erica Redler set out to investigate 
what happens when we commend generous behavior versus generous 
character. After 7- and 8-year-olds won marbles and donated some to poor
 children, the experimenter remarked, “Gee, you shared quite a bit.”
The
 researchers randomly assigned the children to receive different types 
of praise. For some of the children, they praised the action: “It was 
good that you gave some of your marbles to those poor children. Yes, 
that was a nice and helpful thing to do.” For others, they praised the 
character behind the action: “I guess you’re the kind of person who 
likes to help others whenever you can. Yes, you are a very nice and 
helpful person.”
A
 couple of weeks later, when faced with more opportunities to give and 
share, the children were much more generous after their character had 
been praised than after their actions had been. Praising their character
 helped them internalize it as part of their identities. The children 
learned who they were from observing their own actions: I am a helpful 
person. This dovetails with new research led by the psychologist 
Christopher J. Bryan, who finds that for moral behaviors, nouns work 
better than verbs. To get 3- to 6-year-olds to help with a task, rather than inviting them “to help,” it was 22 to 29 percent more effective to encourage them to “be a helper.” Cheating was cut in half
 when instead of, “Please don’t cheat,” participants were told, “Please 
don’t be a cheater.” When our actions become a reflection of our 
character, we lean more heavily toward the moral and generous choices. 
Over time it can become part of us.
***
Praise
 in response to good behavior may be half the battle, but our responses 
to bad behavior have consequences, too. When children cause harm, they 
typically feel one of two moral emotions: shame or guilt. Despite the 
common belief that these emotions are interchangeable, research led by the psychologist June Price Tangney reveals that they have very different causes and consequences.
Shame
 is the feeling that I am a bad person, whereas guilt is the feeling 
that I have done a bad thing. Shame is a negative judgment about the 
core self, which is devastating: Shame makes children feel small and 
worthless, and they respond either by lashing out at the target or 
escaping the situation altogether. In contrast, guilt is a negative 
judgment about an action, which can be repaired by good behavior. When 
children feel guilt, they tend to experience remorse and regret, 
empathize with the person they have harmed, and aim to make it right.
In one study spearheaded by the psychologist Karen Caplovitz Barrett,
 parents rated their toddlers’ tendencies to experience shame and guilt 
at home. The toddlers received a rag doll, and the leg fell off while 
they were playing with it alone. The shame-prone toddlers avoided the 
researcher and did not volunteer that they broke the doll. The 
guilt-prone toddlers were more likely to fix the doll, approach the 
experimenter, and explain what happened. The ashamed toddlers were 
avoiders; the guilty toddlers were amenders.
If we want our children to care about others, we need to teach them to feel guilt rather than shame when they misbehave. In a review of research on emotions and moral development,
 the psychologist Nancy Eisenberg suggests that shame emerges when 
parents express anger, withdraw their love, or try to assert their power
 through threats of punishment: Children may begin to believe that they 
are bad people. Fearing this effect, some parents fail to exercise discipline at all, which can hinder the development of strong moral standards.
The most effective response to bad behavior is to express disappointment. According to independent reviews by Professor Eisenberg and David R. Shaffer,
 parents raise caring children by expressing disappointment and 
explaining why the behavior was wrong, how it affected others, and how 
they can rectify the situation. This enables children to develop 
standards for judging their actions, feelings of empathy and 
responsibility for others, and a sense of moral identity, which are conducive to becoming a helpful person.
 The beauty of expressing disappointment is that it communicates 
disapproval of the bad behavior, coupled with high expectations and the 
potential for improvement: “You’re a good person, even if you did a bad 
thing, and I know you can do better.”
***
As
 powerful as it is to criticize bad behavior and praise good character, 
raising a generous child involves more than waiting for opportunities to
 react to the actions of our children. As parents, we want to be 
proactive in communicating our values to our children. Yet many of us do
 this the wrong way.
In a classic experiment,
 the psychologist J. Philippe Rushton gave 140 elementary- and 
middle-school-age children tokens for winning a game, which they could 
keep entirely or donate some to a child in poverty. They first watched a
 teacher figure play the game either selfishly or generously, and then 
preach to them the value of taking, giving or neither. The adult’s 
influence was significant: Actions spoke louder than words. When the 
adult behaved selfishly, children followed suit. The words didn’t make 
much difference — children gave fewer tokens after observing the adult’s
 selfish actions, regardless of whether the adult verbally advocated 
selfishness or generosity. When the adult acted generously, students 
gave the same amount whether generosity was preached or not — they 
donated 85 percent more than the norm in both cases. When the adult 
preached selfishness, even after the adult acted generously, the 
students still gave 49 percent more than the norm. Children learn 
generosity not by listening to what their role models say, but by 
observing what they do.
To
 test whether these role-modeling effects persisted over time, two 
months later researchers observed the children playing the game again. 
Would the modeling or the preaching influence whether the children gave —
 and would they even remember it from two months earlier?
The
 most generous children were those who watched the teacher give but not 
say anything. Two months later, these children were 31 percent more 
generous than those who observed the same behavior but also heard it 
preached.
People often believe that character causes action, but when it comes to 
producing moral children, we need to remember that action also shapes 
character.
 
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