Monday, September 07, 2009

HMSA on YouTube

The Hawaii Medical Service Association has branched out from digital cable television to YouTube to reach more people with healthy-living information.

Residents have access to a variety of free videos 24 hours a day on YouTube.com/HMSANow.

The greatest thing about the move is that HMSA Now will be available to an unprecedented number of people because most people prefer going online for health information and videos," Michael Stollar, HMSA vice president of marketing and communications, said in announcing the development. "On YouTube we'll reach hundreds of thousands more people in the community."

Videos are available about healthy lifestyles, disease prevention and health promotion.

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