Phiten

Phiten Hawaii Co. has seen a surge in demand for its titanium products in the last few years, due largely to word-of-mouth advertising and celebrity endorsements, including star pitcher Randy Johnson of the Arizona Diamondbacks and Paula Radcliffe, the 2007 New York Marathon women's winner.

"Phild Processing," Phiten's patented process for using titanium in items such as fabric and liquids, is a closely guarded secret, which can raise red flags for naysayers. But Paul Vaughn, general manager for Phiten Hawaii, says the proof is in the results.

Vaughn says he invites customers to try a bit of titanium tape on a sore spot. "We'll tell them to shrug their shoulders and say, 'Do you feel that knot?' and they'll say, 'Yes, I've had that for years.'"

After applying a titanium patch, he says, many people can instantly feel the difference.

The "try it" approach and low-pressure sales strategy, combined with the relatively low prices of their best-selling bracelets and necklaces ($6 to $60) make Phiten a low-investment option for those investigating healing alternatives.