Mr. Dana had been writing for television for several years and performing in nightclubs for nearly a decade when, in 1959, he created José, who appeared for the first time in a sketch on “The Steve Allen Show.” The conceit of the sketch was that José, whose first language was clearly not English, worked as an instructor of department store Santa Clauses. (“Ho ho ho” was written on his blackboard as “Jo jo jo.”) The sketch introduced his signature line, “My name José Jiménez,” which Mr. Dana delivered with such a heavy accent that it came out “ My naing o-ZAY Ee-MAY-nez.”
The character became an immediate hit, and over the next decade Mr. Dana invented a variety of preposterous professions for José, including deep-sea diver, wild animal trainer and, most famously, astronaut. He recorded several hit comedy albums as José (often rendered without accents) and appeared as his alternative self on “The Ed Sullivan Show,” “The Tonight Show,” “The Jackie Gleason Show,” “The Andy Williams Show,” “The Hollywood Palace” and even, in a cameo role, “Batman.” A series of his own, “The Bill Dana Show,” on which he played José as a hotel bellhop, aired on NBC from 1963 to 1965.
Mr. Dana always claimed that José, whose nationality was never specified, was a fond portrait of a decent, striving immigrant, and that the comedy was rooted not in ethnic disparagement but in the difficulty of assimilation.